Digital Marketing Blogs

5 Ways to Get Your Visitors More Engaged With Site Personalization – Digital Marketing Article

5 Ways to Get Your Visitors More Engaged With Site Personalization User engagement is everything. It’s quite a direct statement to make, but at the end of the day, that’s what it really comes down to. When someone is using the internet, they are doing so for three different reasons: To buy something To find information To be entertained If your site content or service isn’t catering to exactly what your audience is looking for, then they will leave within…

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How to Determine the ROI of Account-Based Marketing – Digital Marketing Article

How to Determine the ROI of Account-Based Marketing When it comes to marketing and sales, the more precise and specific you can get with every customer, the better. Customers want to feel important and be recognized by brands, which is exactly why strategies like personalization are so effective. Account-based marketing (ABM) is a B2B strategy in which sales and marketing teams work together on a clearly defined set of target accounts to serve personalized campaigns uniquely designed for each individual…

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A Primer on Combining Account-Based Marketing and Social Selling, from LinkedIn’s Ty Heath #MPB2B – Digital Marketing Article

A Primer on Combining Account-Based Marketing and Social Selling, from LinkedIn’s Ty Heath #MPB2B Lines are blurring. The B2B funnel is no longer tidily divided between marketing (top) and sales (bottom) because the buying process has grown more complex and less linear.  Account-based marketing and social selling are both practices built for the new era of convergence, encouraging marketers to think more like sellers and vice versa. On Wednesday afternoon at MarketingProfs B2B Forum, Ty Heath of LinkedIn* offered her…

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What All Businesses Need to Know About Website Design [Podcast] – Digital Marketing Article

What All Businesses Need to Know About Website Design [Podcast] Marketing Podcast with Chris MartinezPodcast Transcript Today on the Duct Tape Marketing Podcast, I sit down with Chris Martinez, the CEO and co-founder of DUDEAgency.io. Martinez has been working in web design for years, first as the founder of WebsiteIn5Days.com, which was focused on creating websites and providing digital marketing support to solopreneurs. With the creation of DUDE, Martinez now focuses on digital marketing firms (DUDE actually stands for Digital…

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Catch the New Season of Small Business Revolution – Digital Marketing Article

Catch the New Season of Small Business Revolution Small Business Revolution returns for its fourth exciting season. This year, marketing expert Amanda Brinkman, renovation star Ty Pennington and our colleagues at Deluxe visit Searcy, Arkansas. Their mission: help six small business owners overcome their most pressing challenges and assist the community of Searcy in revitalizing their town. In every episode of the eight-part docuseries, the team shares powerful strategies to improve the way these entrepreneurs market and operate their businesses. From…

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TikTok is Taking User’s Content Without Their Knowledge – Digital Marketing Article

TikTok is Taking User’s Content Without Their Knowledge TikTok is well on its way to becoming the next biggest social platform for advertisers to consider, thanks to its rapidly growing user base of over 500 million users. As indicated by TikTok’s VP of Global Business Solutions, Blake Chandlee, “It’s not a billion, but it’s not half that either”. However, the cracks are beginning to show in the facade of TikTok, as some dubious indiscretions begin to come out. Namely, that some…

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The Evolution of Marketing Part 2: How Modern Ads Compare to Historical Ads – Digital Marketing Article

The Evolution of Marketing Part 2: How Modern Ads Compare to Historical Ads *ANNOUNCER VOICE*: “Annndd we’re back!” In Part 1 of The Evolution of Marketing, we went over the differences between digital marketing and historical marketing. But what about the ads themselves? How have those changed? At first glance, vintage/antique advertising was massively different from modern ads, even modern print ads. But what you’ll come to see is that the core elements haven’t changed all that much… but there’s…

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How to Compete for Featured Snippets in Google – Digital Marketing Article

How to Compete for Featured Snippets in Google Optimizing for featured snippets might seem mysterious, but capturing them is not much different than the on-page SEO we’ve been doing for years. I would say featured snippets are a microcosm of classic “10 blue links” SEO. Everything we’re doing to optimize for a featured snippet is the same as a whole page, just smaller.The way I like to frame the topic is beginning with the text. In classic SEO, we’re focusing…

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The Top 5 Content Distribution Strategies to Proliferate Your Brand’s Reach – Digital Marketing Article

The Top 5 Content Distribution Strategies to Proliferate Your Brand’s Reach There’s a whole lot of amazing content being generated each minute on different platforms. Here are some mind-boggling facts: Instagram users publish 46,740 posts per minute. Google conducts 3,607,080 searches per minute. Twitter users send 456,000 tweets per minute. Yes, content is essential. Google loves quality content. Your visitors love content. But it simply makes no sense to write content for the sake of writing. Not only do you…

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How Sales-Marketing Alignment Results in Better Lead Nurturing – Digital Marketing Article

How Sales-Marketing Alignment Results in Better Lead Nurturing What sets apart winning teams? When it comes to professional sports, it is not just the star players or superior coaches that ensure a team will win. Of course, these people can increase the likelihood of victory, but what matters is a unified group of people that is striving towards the same goal. Truly great teams seem to operate as one. Players seamlessly work together, throwing and catching balls, and following preplanned…

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