Digital Marketing Blogs

Global Expansion Into New Markets – Digital Marketing Article

Global Expansion Into New Markets Any business that experiences growth at home, looks further afield to expand their success. Expanding into global markets presents different challenges and approaches that work for one company may not work for another. Considering localization as a key factor for global growth is essential and businesses looking to grow need to dedicate time, energy and capital to truly knowing the areas they are hoping to expand into. Most companies looking to expand into new markets…

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Micro-Influencer Trends, LinkedIn Adds Interactive Tools, Strong Online Ad Spending, & Google’s Cookie Drop – Digital Marketing Article

Micro-Influencer Trends, LinkedIn Adds Interactive Tools, Strong Online Ad Spending, & Google’s Cookie Drop U.S. Advertising and Marketing Spend to Grow to Nearly $390 Billion in 2020Marketing and advertising spending in the U.S. is set for strong growth during 2020, according to newly-released forecast data showing a high-point of nearly $390 billion, representing a 7.2 percent increase from 2019, while online ad spend is expected to grow even more, hitting 14.5 percent, the report from Winterberry Group notes. Adweek Google:…

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Say It Online! – The Self-Reliant Entrepreneur – Digital Marketing Article

Say It Online! – The Self-Reliant Entrepreneur John Jantsch appears on the Say it Online! podcast to chat with host Sayata Gabriel and discuss his latest book, The Self-Reliant Entrepreneur. Jantsch started his own marketing consulting firm 30 years ago, and has written five books about small business marketing. His latest book, though, is a departure from the theme of marketing how-tos. The Self-Reliant Entrepreneur is instead a “why-to”—a daily guide for entrepreneurs to help them find the trust and belief in…

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3 easy steps to your first email drip campaign (that sells on autopilot) – Digital Marketing Article

3 easy steps to your first email drip campaign (that sells on autopilot) Home >> Email marketing >> 3 easy steps to your first email drip campaign (that sells on autopilot)Email drip campaigns are good for small business. In fact, automated email series get 80 percent higher open rates and triple the clickthroughs of single emails, and they generate 80 percent more sales at 33 percent less cost. Despite such convincing statistics, many small businesses do not engage in email…

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What Is ‘Off Facebook Activity’? – Digital Marketing Article

What Is ‘Off Facebook Activity’?  In late 2019, Facebook, in an unprecedented move, announced somewhat acquiescently, that a drastic change was coming to how it shares data with third-party sources. Specifically, allowing you to control and see how your data is used.What is it?The feature is called “Off Facebook Activity” and the way it works is that you, as a Facebook user, will have complete transparency on when your data was gathered, by whom and how it will be used.…

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The DigitalMarketer Podcast | Episode 83: Marketing With An Abundance Mindset feat. Gabby Bernstein & Lindsay Marder – Digital Marketing Article

The DigitalMarketer Podcast | Episode 83: Marketing With An Abundance Mindset feat. Gabby Bernstein & Lindsay Marder Are you a fear-based marketer or an abundant mindset marketer? In this episode, Jenna interviews Gabby Bernstein, author, speaker, and motivational coach and her CMO Lindsay Marder (a former DigitalMarketer team member) about what it takes to market from a place of value for a return of attention and revenue. Listen to find out how Gabby markets from a place of inspiration and…

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How to Run A/B Tests on Low Traffic Sites – Digital Marketing Article

How to Run A/B Tests on Low Traffic Sites You may have heard that A/B testing isn’t a viable approach for sites that don’t have enough traffic. Or that to reach statistical significance in a timely manner, you need to have thousands of visitors a day.I’m here to tell you that those days of A/B testing FOMO for your low-traffic site are over! Having low traffic is no longer a barrier to optimize your site or learn about your users.In…

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4 Hidden Secrets For Boosting Your Traffic In 2020 – Digital Marketing Article

4 Hidden Secrets For Boosting Your Traffic In 2020 “Man, that’s a lot of traffic.”While this phrase is generally the last thing you want to hear (especially when you’re heading out of the office to go home), it is actually music to a marketer’s ears.Increasing online traffic is often one of the top priorities and goals for most marketing teams – as a higher number of website visitors usually equates to more opportunities for sales.And yet, increasing traffic remains a…

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Why 75% of Your Marketing Emails Are Never Read – Digital Marketing Article

Why 75% of Your Marketing Emails Are Never Read Emails have a short life. But many don’t have a life at all, according to a recent Adobe survey – into attitudes toward email. Amongst the many insights and data we unearthed, two that stood out for me are opened and read, which means 75% of everything you send is ignored. And when they are read, 50% aren’t considered useful. It’s easy to conclude, as is so often the case, that…

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B2B Marketing Outlook Study, Twitter Axes Audience Insights, Influencer Marketing Sees Growth, & TikTok’s Rising Revenue – Digital Marketing Article

B2B Marketing Outlook Study, Twitter Axes Audience Insights, Influencer Marketing Sees Growth, & TikTok’s Rising Revenue Twitter Is Removing the Audience Insights Element from Twitter AnalyticsTwitter has announced that it will do away with the current version of its Audience Insights portion of Twitter Analytics. On January 30 the platform will mark the end of the five year old follower data tool used by many digital marketers. Social Media Today CCPA Is Here, But Many Companies Are Still Not CompliantOn…

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