Copyright Marketing Blogs

The secret to designing a cover (Building a Book III) – Copyright Marketing Article

The secret to designing a cover (Building a Book III) Most books are self-published. Perhaps half are non-fiction. And the number of self-publishers who miss this secret is astonishing. Here you go: The purpose of a book cover is to remind you of a book you’ve read that you liked. The goal is not to invent a new way to design a book cover. The goal is not to prove to the world that you have good taste. And the…

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Why Writers Don’t Seem Hireable (and How to Get Hired) – Copyright Marketing Article

Why Writers Don’t Seem Hireable (and How to Get Hired) This week, we uncovered an uncomfortable truth for many introverted writers: Great writing does not equal a great writing career. If you have your own business, you need to learn how to sell. Yes, the “s” word. But it doesn’t have to be some foreign activity that makes you feel like someone else. In fact, being yourself with the right presentation is the winning combination. A prospect needs to know…

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Why stories are special – ABC Copywriting – Copyright Marketing Article

Why stories are special – ABC Copywriting With all the hype about storytelling, it’s easy to think of it as just another marketing fad. In reality, it’s a distinct way of communicating that offers completely unique benefits. Stories are how we make sense of the world. We hear them as soon as we can talk, so they tap into our deepest memories and emotions. When we read them as children, they show us how things work, and prepare us for…

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Gratitude, Schmatitude | The RANT – Copyright Marketing Article

Gratitude, Schmatitude | The RANT Friday, 1:08pmReno, NV“Something is happening here, but you don’t know what it is, do you, Mr. Jones…” (Bob Dylan) Howdy… Lots of talk about gratitude these days. There are entire movements (run by schmaltzy guru’s in nice suits) centered on getting folks to feel the gratitude, to embrace and become it. Like it’s magic or something. It ain’t. Knowing how to appreciate the important stuff in your life is a good thing, of course. Being…

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‘Rain’, ‘rein’ or ‘reign’? – Copyright Marketing Article

‘Rain’, ‘rein’ or ‘reign’? ‘Rain’, ‘rein’ or ‘reign’. Which one do you use when? ‘Rain’ – r a i n – is the easy one. The wet stuff that falls from the sky. The tricky ones are ‘rein’ – r e i n – and ‘reign’ with that extra ‘g’ in it. Here’s how to choose the right spelling every time. ‘Rein’ – r e i n refers to a strap you use when riding a horse. But it can…

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The power of bulk sales (Building a Book IV) – Copyright Marketing Article

The power of bulk sales (Building a Book IV) A few years ago, I self-published What To Do When It’s Your Turn. We now have more than 150,000 copies in print. That’s amazing for a book that lists for $32, is in color and is hardly a traditional business book. It’s not sold in stores, and is rarely found on Amazon. How did it become a bestseller? The biggest amplifier of the success of the book is the way I…

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In a World, Where Your Marketing Is Too Intelligent to Ignore … – Copyright Marketing Article

In a World, Where Your Marketing Is Too Intelligent to Ignore … You have the opportunity to help your ideal prospects with the problems they struggle with or the desires they’d like fulfilled. Progress Guide: Try This Prepare a new 7-to-10-step tutorial for your audience. Craft each step into a stand-alone piece of content. Use the sequence to create an email autoresponder or enhance your existing one. Once you have this new series, you can repurpose it into other types…

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’Tis the season to be punny – Copyright Marketing Article

’Tis the season to be punny Yule be back! And for copywriters, Christmas can only mean one thing: puns. Let the adventertainment begin! Plays on words often come to mind when you first think about a brief. But ideally, you should only make a pun to make a point. For me, the two ads below manage to do that quite well. Harry’s links a well-known Christmas phrase to a product function, and Costa links the brand name to a saying that’s…

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Why People Despise You | The RANT – Copyright Marketing Article

Why People Despise You | The RANT Friday, 4:38pmReno, NV“Somewhere a mountain is moving… I fear it’s moving without me.” (Left Banke) Howdy… Not everyone likes you, you know. This is a great lesson to learn (and re-learn, relentlessly) as you get after your personal and biz goals. As your circles of clients, pals, colleagues, customers, competitors, staff, etc, grow… … so will the chance that somebody, right this very minute, is pissed off at you. You’ve got to develop…

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‘Bear’ or ‘bare’? – Copyright Marketing Article

‘Bear’ or ‘bare’? Bare B A R E or Bear B E A R? Which one do you use when? If you’re using an adjective or describing word meaning ‘naked’ or ‘basic’ that’s easy – it’s always B A R E, as in: “The cupboard was bare.”” Or “She went out in bare feet.” But if it’s a verb or doing word you’re after, it could be either of these two spellings depending on what you’re trying to say. Bare…

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