Content Marketing Blogs

How to Create a Social Media Policy for Employees

How to Create a Social Media Policy for Employees You can tell how long someone has worked in social media by asking about their biggest gaffe. The mis-tweet that was deleted as quickly as it was sent. The time Facebook went live from a phone inside a pocket. Accidents happen, sure. But as social media enters its second decade of being someone’s job, accidents can become major offenses. Even fireable ones. No one wants to lose their job because of…

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5 Creative Examples From Brands – Content Marketing Article

5 Creative Examples From Brands When you’re searching for a healthcare provider, you want more than a scientific expert. You need someone accessible, prompt, and trustworthy. Today’s patients need personalized advice and access to helpful resources. This changing tide is why many healthcare and pharmaceutical companies are rethinking their content strategies. In 2019, 81 percent of companies are aiming for better brand awareness, per Content Marketing Institute. It’s a smart goal for marketers because providing an audience with creative, reliable…

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Celebrating Our Third Year | Blog

Celebrating Our Third Year | Blog It’s our birthday! On the occasion of Bookmark’s third anniversary, we’re taking a look at the memorable moments from the past year. In October 2016 Spafax Content Marketing and Forward Worldwide came together to form Bookmark Content and Communications. Three years on, we’ve grown as one of the world’s premier full-service marketing companies. Let’s take a look back at some of our highlights and major projects since our last birthday. Highlights from Year Three…

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7 Must-Do’s (and 5 Never-Do’s) for Holiday Promotions – Content Marketing Article

7 Must-Do’s (and 5 Never-Do’s) for Holiday Promotions The holidays are right around the corner. For me, this means a few things: football is back (hello, barbecue tailgates), I’m on the road until Thanksgiving, and there’s a marketer just waiting to hit my inbox with a holiday promotion. Despite the fact that the fourth quarter comes with a mile-long to-do list and perhaps some added pressure, holiday planning doesn’t need to be a bah humbug. It also doesn’t need to…

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How to Master a Different Kind of Marketing Funnel

How to Master a Different Kind of Marketing Funnel They say the happiest two times in a sailor’s life are the day you buy a boat and the day you sell it. Regardless of your sea legs, there’s something captivating about making a purchase. In the beginning, you see a product’s full potential and assume everything will work out perfectly. But after you sign the contract, you’ll inevitably find that the true experience of being a customer rarely matches up…

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A Multichannel Outlook: Health & Beauty Transformed | Blog – Content Marketing Article

A Multichannel Outlook: Health & Beauty Transformed | Blog Bookmark Client Partner Georgie Eley considers the challenges—and the pay-off—of transitioning a purely print publication to a multi-channel editorial brand. The first issue of Health & Beauty magazine was published in autumn 1999. It was initially mailed quarterly to two million top-spending female Boots Advantage Card holders, making it the UK’s largest circulation women’s magazine. Like a newsstand title with high production values, quality editorial content and advertising, its aim was…

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8 Content Trends for 2020

8 Content Trends for 2020   Are you in the midst of planning your 2020 content marketing? Here are the 8 content trends you need to know about for 2020, according to Convince & Convert’s content marketing consulting team. Content Trend: User-Generated Content According to a recent study, 85% of consumers find UGC more influential than brand content.  In fact, our own study on Instagram for tourism marketing found that UGC posts were the most engaging type of post on Instagram for…

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10 Questions to Help Conquer Marketing FOMO – Content Marketing Article

10 Questions to Help Conquer Marketing FOMO Avoid school marketing FOMO. Ask yourself:#1: Why is this appealing to me? Something about Tactic X effectively captured your attention. Was it the promise of attracting new dream families? Saving you time and energy? Streamlining the admissions process? Determine what interested you, and you’re pinpointing a weakness in your current strategy.#2: Is this the best option? Now that you’ve defined why you might need Tactic X, it’s time to determine the best way…

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Driving Growth: The Essential Qualities of Your Leadership Team | Blog

Driving Growth: The Essential Qualities of Your Leadership Team | Blog Bookmark CEO Simon Hobbs believes that a handful of important leadership team qualities are essential to promoting overall growth. In 2018 I was honoured to be invited by WPP Stella, the senior leadership and networking group for WPP women in the UK, to speak at their annual Ignite conference. At Stella Ignite, presentations are restricted to fifteen slides at fifteen seconds each, each speaker having just a few minutes…

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How I am evolving into who I need to be – Content Marketing Article

How I am evolving into who I need to be A little-known fact is that I have a master’s degree in applied behavioral sciences (basically, industrial psychology) and I wrote my thesis on how your family of origin is your first work group.In the confines of your family, you learn about authority, consequences, collaboration, and conflict. The lessons you learn as a child show up in powerful ways in your work style today. Some of these lessons are healthy, and…

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